Sweaty Betty recently discovered that only 16% of women feel comfortable wearing shorts when working out. Even in 2025, there's a great deal of societal pressure for women to look a certain way - and that even extends down to our legs.  Enter: Wear the Damn Shorts. A campaign that shines a light on all the things women hate about their legs, and heroes them - treating them like the beautiful, individual and unique things they are. Whether it be a varicose vein, a stretch mark, or a knobbly knee - we wanted to show that every leg is made for flaunting.