Candy Crush is one of the most popular games in the world, downloaded over 3.6 billion times. Music Season is an in game event that happens every year, to give players even more excitement in the game. Our brief? Make it even bigger, delivering more fun to every player worldwide.

In recent years, music ‘STANdom’ of artists is growing, with fans going to greater lengths than ever before to find lore-laden Easter Eggs. So we decided to create a music video hunt like no other - pairing up Country Queen, Shania Twain - with Gen Z’s favourite ‘throwback’ DJ, Zedd, for the collaboration no one knew they needed. To launch Music Season 2026 we turned one of Shania’s most iconic tracks into a dance banger, then made a music video that rewarded the fans who looked a little deeper into the film with souvenirs and one-of-a-kind-experiences. We used Candy Crush blue sugar stars to mark hidden codes, all unlocking secret pages on a specially built microsite - candyroadhouse.com